This article connects the economics-of-religion approach with Anabaptist Studies by putting the market at the center of analysis. I will explore two methodological perspectives: first, how religion influences Amish economic development and second, how economic principles determine church growth. I argue that Amish history supports the premise that religion can influence economic development in modern competitive markets. At the same time, I will challenge the assertion that market principles shape the growth of Amish religious communities.

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