“You’ve become it,” Larry King advised the woman he was hosting on his nationally syndicated talk show, for the seventh time in six months. Seconding the opinion of a caller who had referred to her as “the spokesperson across America for all the World Trade Center […] and plane victims,” King would permit no polite demurrals from his guest: “By choice or not, you’re it” (Larry King Live, 22 Feb. 2002). “It” by that moment, early in 2002, Lisa Beamer surely had become: if not exactly the “spokesperson,” the preeminent witness to the trauma of 9/11 and the event’s most widely recognized celebrity. Wife of the man whose call “Let’s roll!” helped rally fellow passengers to action on a hijacked flight above Pennsylvania, five months pregnant at the time of her loss, Beamer came to be known as the “hero widow.”